Happy London – Digital Loyalty Transformation
KN Consulting designed and delivered a modern loyalty ecosystem for Happy London, driving stronger customer retention and giving the restaurant a structured understanding of customer behaviour for the first time.
The Challenge
Happy London lacked a modern loyalty experience and had no system to capture or activate customer behaviour data.
Unpredictable Customer Retention
Happy London struggled to encourage repeat visits, and had no clear understanding of customer loyalty behaviour.
No Centralised Loyalty Data
There was no structured system to track customer visits, spending patterns, or reward progression.
Friction in the Signup Journey
Paper loyalty cards were easily lost and app downloads created unnecessary friction, leading to extremely low enrolment.
Our Solution
A fully digital loyalty system built around a frictionless mobile wallet experience, designed to strengthen customer relationships.
A Fully Digital Wallet-Based Loyalty System
A branded loyalty pass that lives inside Apple Wallet and Google Wallet, updating in real time as customers visit.
Strategic Reward Structure
A custom-designed reward ladder aligned with Happy London’s brand, encouraging frequent visits and higher spend.
Frictionless 30-Second Signup
No apps. No accounts. No waiting. Customers join the loyalty program with minimal effort, boosting participation.
System Features
A complete loyalty ecosystem designed for guest retention, brand engagement, and measurable results.
Apple & Google Wallet Integration
A seamless loyalty experience embedded directly into customer devices.
- Instant pass installation with one tap
- Automatic points and rewards updates
- Push notifications via Wallet without apps
- Works across all modern iOS and Android devices
Restaurant Insights Dashboard
A high-level operational dashboard to understand customer behaviour and reward impact.
- Visit frequency and customer segmentation
- Reward performance analytics
- Campaign tools for targeted offers
- Exportable customer database for email marketing
Automated Retention Engine
Smart reminders that pull customers back into the restaurant.
- Visit confirmation messaging
- Reward unlocked notifications
- Lapsed customer win-back automation
- Seasonal or promotional message campaigns
Flexible Reward Engine
Designed to match the restaurant’s operational model and customer psychology.
- Visit-based or spend-based rewards
- Tiered structures (Silver, Gold, VIP)
- Expiry rules for strategic urgency
- Auto-redeem via staff interface
Development Approach
A focused and efficient delivery process ensuring accuracy, speed, and a polished final system.
Requirements Analysis
Understanding customer behaviour, loyalty objectives, and operational needs.
Custom Development
Designing and building a branded mobile wallet loyalty experience.
Testing & Refinement
Ensuring seamless use across iOS, Android, and staff systems.
Launch & Handover
Deploying the system and training staff for smooth daily operation.
Project Status
Technology Used
Engineered with modern, scalable technology for maximum reliability.
Laravel
Backend API
Livewire
Admin Interface
Apple Wallet
Digital Pass
Google Wallet
Digital Pass
Results
A measurable uplift in customer engagement and repeat visits.
Want a Loyalty System for Your Restaurant?
Increase repeat visits and build customer loyalty with a fully digital, app-free system.